© 2008-2010 CMML |Credits
The brand
The brand and its variations
International hook
Through its visual and communications impact, the international hook enhances the brand’s international visibility. It was developed for use in targeted, concerted campaigns that the metropolitan region’s international stakeholders plan on using in international markets.
The international hook is a statement that always includes the verb "to Montrealize" and an object that varies according to the context.