FAQ

Q What need is the development of this brand fulfilling?

A The Communauté métropolitaine de Montréal (CMM) developed Greater Montréal’s brand image as part of its economic development strategy for the region.

As a symbol for Greater Montréal, this brand image was designed to be easily adapted to the colours of the region’s municipalities, its metropolitan clusters, large events and partners who are directly concerned by the international deployment strategy.

QDoes the logo replace those of the metropolitan region's municipalities?

A Each of the municipalities that make up the metropolitan region will continue to use their own logo. Greater Montréal’s brand image and the “M” monogram are not a replacement for those used by the region’s municipalities and were not designed with this goal in mind.

Greater Montréal’s brand image and the “M” monogram were developed by the CMM to represent all of the metropolitan region’s stakeholders and to communicate its vitality in a clear and coherent manner internationally.

QDoes the logo replace the Communauté métropolitaine de Montréal’s logo?

AThe CMM will continue to use its institutional logotype which evokes the metropolitan region’s topography (a green symbol crossed by white curves that represents the St. Lawrence River, Rivière des Prairies and Rivière des Mille-îles).

However, when the CMM is called upon to promote the metropolitan region internationally, it can use the name “Greater Montréal”, the “M” monogram and the new brand’s signature.

QWhich of Greater Montréal’s stakeholders can use this brand image?

AAs a symbol for Greater Montréal, this brand image was designed to easily be adapted to the colours of the region’s municipalities, its metropolitan clusters, large events and partners who are directly concerned by the international deployment strategy.

QAre there any standards that must be respected when using this brand?

AYes. Brand guidelines were developed to ensure the integrity of the “Greater Montréal” brand and the proper usage of the “M” monogram and the brand signature by Greater Montréal’s partners.

Only partners who are duly authorized by the CMM will receive a copy of the Brand Guidelines and be able to create an adapted version of the “M” monogram to reflect their own colours. The CMM will approve each partner’s adapted version.

If you are a player in Greater Montréal and would like to use Greater Montréal’s brand image, please e-mail your request to us.

QWhat was the approval process for the brand?

AThe CMM’s Commission du développement économique, des équipements métropolitains et des finances adopted the proposal for a brand image that was developed by external consultants following a year of work in which many socio-economic stakeholders participated. The proposal was then submitted for approval to the CMM’s executive committee and board, which both voted unanimously in its favour.

QWhen will the brand be deployed internationally?

AThe international deployment of Greater Montréal’s brand is planned for 2010.

Once it has been rolled out locally among the region’s stakeholders so that they can familiarize themselves with it, Greater Montréal’s brand image will be deployed internationally and will be the subject of a marketing communications plan.